Sulfate-Free Shampoo for Damaged, Color-Treated Hair

Before the Virtue brand became synonymous with healing and strengthening damaged hair, its main ingredient, Alpha Keratin 60ku, was discovered by a retired US Army Colonel working in biotech, transforming lives on the battlefield. Now, Virtue is transforming hair.

Virtue was born from the discovery of this unique protein by a former military officer. While this may not change your life, it will undoubtedly change your hair - and sometimes, that changes everything.

Previous to its current association with hair care, Alpha Keratin 60ku was used to mend the wounded skin of soldiers on the battlefield. This revolutionary biotech breakthrough has now been harnessed by Virtue to revitalize and restore damaged tresses.

The technology behind Virtue is rooted in its founders' mission to improve lives, starting with the most visible aspect of our physical being - our hair. By tapping into the restorative power of Alpha Keratin 60ku, Virtue has developed a range of products that can transform the look and feel of even the most compromised hair.

From the brand's inception, the goal has been to harness the same reparative qualities that made this ingredient so effective for wounded soldiers, and apply them to the common challenge of damaged, weakened hair. The result is a collection of haircare solutions that address a variety of concerns, from dullness and dryness to breakage and frizz.

Next page, you'll find a detailed product description outlining the unique benefits of Virtue's formulas. But at the heart of this brand is a story of innovation, compassion, and a drive to improve lives - one head of hair at a time.

So while Virtue may not be able to change the course of a battle, it can certainly change the course of your hair's health and appearance. By drawing on the remarkable properties of Alpha Keratin 60ku, Virtue is empowering men and women to reclaim their confidence and feel their best, both inside and out.

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