The ultimate transformation: VIRTUE Hair Primer Spray

After decades in the beauty industry, we didn't think there was anything that could surprise us. That was until we discovered Alpha Keratin 60ku(R), a protein so transformative that we knew we couldn't keep it to ourselves. This discovery was made by Dr. Luke Burnett, a retired US Army Colonel working in regenerative medicine, who found a way to create a keratin protein that is almost identical to the keratin in our own hair, skin, and nails - to the extent that our bodies welcome it as our own. It's the first time human keratin has ever been used in hair care.

Alpha Keratin 60ku(R) binds directly to areas of damage and fills them in, revealing hair that's shinier, stronger, and overall more healthy. For the first time, we can actually repair hair—even after the damage is already done. This revolutionary ingredient is the cornerstone of our products, which are formulated with a curated set of additional ingredients to give your hair the health-boosting benefits it craves.

Our Volumizing Primer, for example, is formulated with Alpha Keratin 60ku(R) alongside Hydrolyzed Wheat Protein, Panthenol (Vitamin B5), and Hydrolyzed Soy Protein. After just one application, 96% of women felt their hair had instant volume, lightweight, buildable hold, and was easier to style. And 8 hours after the first application, 94% of women said their style bounced back and restyled easier. With continued use, 98% of women said their hair had flexible bounce, looked healthier, and was less dull.

The data speaks for itself. Alpha Keratin 60ku(R) is a game-changer in the world of hair care. It's the reason the world didn't need another hair care company - we created a biotech company to repair hair. Our products are formulated to be lightweight, non-aerosol mists that absorb into hair to prime any style, without weighing it down. The fragrance is a revitalizing citrus floral blend, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.

Our formulas are free of sulfates, parabens, phthalates, synthetic colors and dyes, and are gluten-free and cruelty-free. We're dedicated to providing safe, effective solutions for color-treated and chemically-treated hair, so you can achieve your dream style without compromising the health of your tresses.

The results speak for themselves. After just 5 uses, we've seen a 138% increase in color vibrancy, a 67% reduction in frizz, a 95% improvement in split end reparation, and a 22% increase in thickness. Real people, real results - that's what we're all about. We're not just another hair care company; we're a biotech company committed to repairing and transforming hair, one strand at a time.

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