Virtue Un-Frizz Leave-In Hair Treatment for Curly Hair and Frizz Control, Color Safe

Revamped Product Description:

Introducing Virtue(R) Un-Frizz Cream, a revolutionary leave-in treatment that instantly refines hair texture. Whether applied to wet or dry hair, this innovative cream effortlessly conditions and smooths, banishing frizz while shielding against humidity for a sleek, polished look that lasts all day.

At the heart of our formula lies Alpha Keratin 60ku(R), a patented protein that binds directly with hair, adeptly filling and smoothing fissures along the cuticle without the need for harsh chemicals or heavy waxes. This groundbreaking protein adapts seamlessly to the specific needs of every hair type: straight hair gains enhanced sleekness, waves are rendered smoother, curls achieve enhanced definition, and frizz is uniformly tamed.

Pioneering Hair Repair through Biotechnology:

In a landscape crowded with hair care products, Virtue chose a different path. Drawing from over decades of beauty industry expertise, our journey led us to Alpha Keratin 60ku(R), a game-changing protein discovered by Dr. Luke Burnett. A retired US Army Colonel specializing in regenerative medicine, Dr. Burnett engineered a keratin protein that mirrors the keratin found naturally in hair, skin, and nails. This innovative protein integrates seamlessly with our biological makeup, facilitating effective repair unlike anything previously seen in hair care.

Alpha Keratin 60ku(R) works by targeting damaged areas directly, filling them in to reveal hair that is noticeably shinier, stronger, and overall healthier. For the first time ever, damaged hair can be genuinely repaired, even after the fact.

Real Results, Real Impact:

After just five uses of Alpha Keratin 60ku(R), the benefits are clear:

• 138% Increase in Color Vibrancy: Hair color appears rejuvenated, with vibrancy boosted by up to 138%.
• 67% Reduction in Frizz: Hair becomes visibly smoother and more manageable, with frizz reduced by 67%.
• 95% Split End Reparation: Split ends are noticeably diminished, achieving up to 95% reparation.
• 22% Increase in Thickness: Hair gains up to 22% in thickness, visibly enhanced after just one application.

(Source: AMA Labs and MRL)

Key Ingredients:

Beyond Alpha Keratin 60ku(R), our products feature a meticulously selected blend of ingredients to nurture and fortify your hair:

• Pink Pomelo: Packed with vitamins A, C, B1, and zinc, this nutrient-rich citrus fruit revitalizes hair.
• Phospholipids: Derived from natural soybeans, these compounds combat frizz and shield against humidity.
• Gotu Kola: A versatile herb from India renowned for promoting hair strength, smoothness, and luster.

Key Claims About Un-Frizz Cream:

Based on a consumer perception study of 52 women who used Un-Frizz Cream for one week:

• 93% reported smoother and healthier hair.
• 91% noted increased hair moisturization.
• 85% experienced sustained curl definition and frizz control.

In essence, Virtue(R) Un-Frizz Cream represents a pinnacle in hair care innovation, harnessing biotechnology to deliver transformative results that speak for themselves.

product information: